Whether you are managing people, selling goods or services, or
writing advertising copy, there is power in the art of persuasion.
It's easy to understand that in sales or marketing your goal is
persuasion. You want your customer to turn over his or her hard-earned
money for your products or services. Success or failure depends on just
how convincing your ad copy or sales pitch is.
Management is, in many ways, the same thing. You must persuade people
that doing a great job and dedicating themselves to quality work is not
only in their best interest, but, their future success depends on how
much energy they put into becoming the best that they can be. If you are
convincing, your workers will understand that they are not working for
you, they are working for themselves.
In the past, I have said that the difference between a boss and a
leader is that bosses are a dime a dozen and it takes no special talent
to boss people around. But a leader inspires people.
Genuine Leadership Brings Out the Best in People
The art of persuasion can turn an organized and efficient "boss" into
a great leader and mentor. If you master the craft you will have people
eager to work for you so that they can learn from you. In fact, working
for the right leader is a far greater learning experience than
attending a prestigious university.
If you want to achieve success in business and management master the art of persuasion.
