There's just as much opportunity in one business as another, if you will only stop playing copycat and begin to think creatively. ~Earl Nightingale
The world is full of also-rans and me-toos.
I see a lot of people going into business these days, but they all seem to be copying what has already been done. While it is true that some people have built a successful business doing what has been done before, on closer inspection you'll see that they have been able to do so with improvements and refinements.
What happened to invention? What has happened to creativity?
What sets you apart from everyone else?
Being good is not good enough anymore. You have to be exceptional. You have to go farther, climb higher, be better, and stand out from the crowd if you want to be noticed.
Jobs come and go. Businesses rise and fall. In recent trends, it seems that everyone wants to be a copywriter. Funny, I recall when everyone wanted to be a journalist. Now, out of work journalists all seem to be jumping into the copy-writing arena. "But we tell the story." they say. Yeah, right. But can you SELL?
There are lots of opportunities in this world. The question remains, "What makes you so special?" Indeed, what sets you apart from everyone else?
It's called a differentiator in copywriter geek speak. What's yours?
